More people can relate to Hanukkah because more people are facing hardships.
Hanukkah story is good
Holidays help because they come with stories, and the Hanukkah story is good for relaying that the divine pervades everything, even darkness.
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It's not only a Jewish message but a universal message of hope in the face of tyranny and darkness.
Hanukkah is the ideal holiday to heal the pain because one of its major themes is the triumph of good over evil.